Apple has a funny way of naming its holding companies (AAPL)

Tim Cook

Apple names some of its most opaque holding companies after kinds of apples.

Apple is a vast company, with hundreds of subsidiaries, and operations in most countries. But the companies named after types of apples stand out. 

Apple's made apple puns before. It named its line of computers after the Macintosh apple. But since then, the company hasn't named many products after apple varietals. 

Instead, it names holding companies after the fruit — not for obvious types like Red Delicious or Granny Smith, but usually a more obscure type of apple.

Apple has used some of these subsidiaries to reduce its tax bill, the New York Times reported in 2012, and Congress investigated in 2013, using a system called the Double Irish arrangement, which was eliminated in 2015. 

Apple potentially faces what analysts have estimated to be as much as an $19 billion bill (or as little as $100 million) from European Union regulators over its Irish operations, although reportedly the EU investigation does not have anything to do with the Double Irish arrangement. That decision is expected to be handed down this fall. 

Apple continues to employ holding companies named after apple types. Here are the ones we know about: 

SEE ALSO: Apple CEO Tim Cook: 'Companies should have values, like people do'

Bramley General Partnership

Apple created a new subsidiary called Apple Data Services Ireland in 2015. It's not immediately clear what falls under the subsidiary, but one possibility is that Apple is building a data center in Ireland which received approval earlier this week. 

Apple Data Services Ireland was registered in late 2014 under the name Oconee. It lists Gene Daniel Levoff, Apple's VP of corporate governance, as a director.

Apple Data Ireland

According to an annual report filed in July, there are 7000 shares of the company. Bramley General Partnership owns one of those 7000 shares.

Its address is listed in Delaware, at a location it shares with hundreds of thousands of other companies. The address is also shared with Coca-Cola, Walmart, and American Airlines. 

Because it is registered as a partnership, the Delaware government does not have records of who its directors are. 

Apple did not respond to a request for comment. 

Bramley is a sour variety of apple that is usually cooked, according to the U.K. National Fruit Collection



Akane LLC

The other company listed as an owner of Apple Data Services Ireland is Akane LLC. It's listed at the same Delaware address as Bramley GP and it was first registered in early 2015. 

It owns 6,999 shares of Apple Data Services Ireland. 

Akane is "one of the best early-season apples," according to Orangepippin.com, and was originally developed in Japan in 1937. Most people eat Akane apples fresh and out of hand. 



Braeburn Capital

The most famous of Apple's apple-y subsidiaries is Braeburn Capital, which manages and invests Apple's money. It's based in Reno, Nevada, because the state has a corporate tax rate of zero. Apple lists it as a subsidiary on SEC forms. 

Instead of turning to asset managers like Vanguard or Pimco, Apple prefers to manage its own money. 

Because Apple has so much money, Braeburn manages tens of billions of dollars — competitive with many hedge funds. It buys a lot of shorter-term bonds, according to Bloomberg

According to the New York Times, it's a small office with only a few employees, mostly financial analysts. 

Braeburn is a sweet and tart type of apple that is thought to be a cross between Granny Smith and Lady Hamilton, according to the U.K. Apple Association



See the rest of the story at Business Insider


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Apple has a funny way of naming its holding companies (AAPL) Apple has a funny way of naming its holding companies (AAPL) Reviewed by mimisabreena on Sunday, August 14, 2016 Rating: 5

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