What is a Mobile-Responsive Email Template? (And Why You Need One)

You know what really grinds my gears?

When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text.

It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction.

As a result, I don’t particularly care to do business with them.

In fact, 75 percent of subscribers admit they will delete an email if they can’t read it on a mobile device.

Why you need a mobile-responsive email template

Mobile-responsive email templates automatically adapt to the size of the screen they’re being displayed on.

And with over half of all email now opened on a mobile device, looking good on mobile is essential to delivering a quality message to your customers and subscribers.

Constant Contact recently made every template in their new editor mobile-responsive, so you never have to worry about how your email looks on desktop versus mobile.

Try one of Constant Contact’s mobile-responsive email templates for free! Sign up for a free 60-day email marketing trial.  

What about your business? 

Maybe you think your business is different. You suspect that your contacts are more likely to open an email on their desktop.

You can see exactly how many people are opening your emails on mobile versus desktop within your Constant Contact Email Reports.

Here’s an example mobile versus desktop opens from fitness studio, Turnstyle Cycle:

With an average of 56 percent of their subscribers opening on a mobile device, Turnstyle Cycle’s staff uses a mobile-responsive template to make sure their emails always display correctly.

Here’s what Turnstyle Cycle’s owner, Matt Juszczak, says about using a mobile-responsive email template: “I don’t have to worry about how my email is going to look on different mobile devices. It’s a relief knowing that everything is going to work and I’m not going to have any problems.”

Want to learn more about mobile-responsive emails?

Watch my latest BusinessTown video: Why You Need a Mobile Responsive Email Template.

If you’re ready to make the switch to a mobile template for your business, try one out today!

Try Constant Contact’s mobile-responsive templates free.

Already have an account? Log in now to put it to work!

About the Author: Bryan Caplan helps businesses lock down their marketing. CEO of BJC Branding and professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics. Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact. Learn more at www.BJCBranding.com.

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