These Super Creative Ads Use Optical Illusions to Promote Pet Adoption

Photographer Amol Jadhav and art director/retoucher Pranav Bhide recently created something awesome for World For All Animal Care And Adoptions in Mumbai. Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one.

The ads are part of a campaign promoting pet adoption, with the tagline: “There’s always room for more. Adopt.”

Jadhav and Bhide—working for McCann Worldgroup India, Mumbai—created a brilliant interpretation of that tagline by arranging their subjects to create an animal shape in the negative space between them. Then, using a very bright backlight and just enough fill from the front, they were able to capture the people and the animal shape in one image (after a bit of post-processing to clean things up, no doubt).

Here are the final three ads, which are quickly rising to the top of Behance‘s Most Appreciated list:

The message and images were used to promote a World For All Adoptathon in Mumbai, and by all accounts the campaign worked very well. The event saw a 150% increase in foot traffic, and World For All was able to adopt out 42 previously-homeless animals in a single day.

To learn more about World For All, click here. And if you want to take a closer look at this campaign, you can find it on Bhide’s Behance profile.


Image credits: Photos by Amol Jadhav for World For All, used under creative commons license.



Contributer : PetaPixel http://ift.tt/2pJcL3c
These Super Creative Ads Use Optical Illusions to Promote Pet Adoption These Super Creative Ads Use Optical Illusions to Promote Pet Adoption Reviewed by mimisabreena on Monday, April 17, 2017 Rating: 5

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