Ads will target your emotions and there's nothing you can do about it
If you're happy and you know it, you might be interested in buying these products.
With everything about consumers now tracked online, it comes as little surprise that emotions have recently popped up as a quiet — and rather creepy — way for advertisers to target you.
Over the weekend, The Australian revealed that Facebook's ad targeting tools may be able to prey on teen insecurities. It's the sort of story that weds traditional advertising's worst tendencies with the creepy omnipotence of its modern form in a way that makes one wonder if Facebook is actively cribbing ideas from episodes of Black Mirror. Read more...
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Ads will target your emotions and there's nothing you can do about it
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Tuesday, May 02, 2017
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