Online ad spend overtakes TV ad spend globally
Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time
Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally.
This spectacular growth makes it an interesting time to work in digital marketing. But we are seeing the lion's share of this growth to just two providers, creating a 'digital duopoly'. This may create a less competitive market, which could be bad news for advertisers in the long run.
- Source: KPCB Internet Trends 2017
- Data Source: Zenith Advertising Data Forecast
- Recommended Toolkit: Marketing Technology and Innovation
Contributer : Smart Insights
Online ad spend overtakes TV ad spend globally
![Online ad spend overtakes TV ad spend globally]()
Reviewed by mimisabreena
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Monday, June 26, 2017
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