A visual journey through the evolution of the influencer
Influencer marketing has changed everything. Influencer marketing hasn’t changed a thing.
That’s the tension today’s social media celebrities have created. And it’s not just marketers, brands, and stars who feel confused. It’s everyday customers as well. Especially when it comes to who to trust.
In a sense, there’s nothing new about influencer marketing.
Humans have always been swayed by the endorsements of the people they look up to. We’re pack animals, after all, and social proof is one of the strongest forms of persuasion. Online, 88% of consumers trust reviews as much as personal recommendations. Read more...
More about Influencers, Influencer Marketing, Business, and Media IndustryCOntributer : Mashable http://ift.tt/2uGrTo2
A visual journey through the evolution of the influencer
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Friday, July 21, 2017
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