That time Amazon had a social network years before Facebook

It may seem like Amazon is suddenly hungry to take over the world, but the company has been focused on dominating the internet for a very long time, a fact we were recently reminded of via a profile on early social networking site PlanetAll. 

If you've never heard of PlanetAll, that's because it's one of the few social networks born in the '90s that came long before Facebook. 

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A couple of years after PlanetAll launched with a goal of connecting friends and family on the internet, Amazon acquired the company in 1998. Calling one of the features on its site a "smart address book," PlanetAll allowed users to connect with other groups around particular interests, offered news updates, horoscopes, and offered a calendar reminder service that worked with the then popular Palm Pilot mobile organizer. Read more...

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