Is your email engagement healthy?

Chart of the Day: 2017 global email benchmark report

It's that time of year!

We have up-to-date email marketing statistics from the 2017 GLobal Email Bench mark Report from Sendgrid, best of all it's broken-down by industry. Here the statistics are taken from 2016 vs 2017 (although remember that 2017 isn't finished yet). But it does give a good indication of where we are in regards to industry standards. So, run your reports and see where you stand against the industry standards.

So, fire up your ESP, run your reports and see where you stand against the industry standards. You could be doing better than you think. If not it could be time to make all those improvements you've always wanted to make.

Average Email Engagement Rates	2016	2017
Monthly Send Rate	9.8	8.1
Unique Open Rate	14.2%	14.6%
Open Rate	27.3%	30.6%
Unique Click Rate	1.9%	1.7%
Click Rate	2.8%	2.5%
Unique Click-to-open	13.6%	11.6%

• Source: 2017 Global Email Benchmark Report
• Sample Size: 2 billion
• Recommended Resource: Email Marketing Strategy Guide

Contributer : Smart Insights