Snapchat's next trick: More dancing hot dogs, but as ads
Snapchat just turned on another money maker.
The app launched sponsored 3D world lenses on Thursday. Now, brands can create augmented reality ads within the popular teen app. These can be characters like Snap's homegrown star "the dancing hot dog" or other objects.
For Snap, the move is another way they are hoping to bring in more money as they face increased pressure from investors and public markets. Augmented reality has been one of Snap's big bets, starting with face filters and growing to AR experiences users can put in their surroundings via the app. Read more...
More about Advertising, Snapchat, Augmented Reality, Snap Inc, and Dancing Hot DogCOntributer : Mashable http://ift.tt/2xIsruu
Snapchat's next trick: More dancing hot dogs, but as ads
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Thursday, September 28, 2017
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