Amazon is selling a red Echo as part of an effort to support an AIDS charity (AMZN)

Amazon has released a limited edition red version of its Amazon Echo smart speaker as part of an effort to support HIV/AIDs charity (RED).

The Seattle-headquartered company has pledged to give $10 to (RED) every time someone buys one of its red Echo devices, which retail at $99 in the US. The money will go toward (RED)'s work fighting AIDS through the Global Fund.

(PRODUCT)^RED is a licensed brand owned by (RED) that companies can use to help raise awareness and money about HIV/Aids in eight African countries. 

Amazon isn't the first tech giant to launch a (PRODUCT)^RED device. Apple has launched a (PRODUCT)^RED iPhone, Apple Watch, headphones, and cases. The company claims on its website that it has raised over $130 million (£98 million) through the sale of its (RED) products. Gap, Converse, and Starbucks have also launched their own products to support the charity. 

The (PRODUCT) ^RED Amazon Echo is not yet available in the UK. 

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Contributer : Tech Insider http://ift.tt/2jLf4Fr

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