Apple's iPhone X is now available for purchase (AAPL)

iPhone X

The iPhone X is now available for purchase.

Customers who were lucky enough to pre-order one last Friday (October 27) will likely receive their order today, while in-store pick-ups will also begin.

As pre-orders lasted no longer than a few minutes, the vast majority of customers were stuck with delayed shipments, which varied from a couple of weeks to well beyond a month.

That's why Apple is reserving a number of units exclusively for store walk-in purchases: If you are willing to queue outside an Apple Store, there's a chance the company may have a device for you.

The anticipation for the tenth-anniversary iPhone is very high, however, and people have already been queuing up for days now (at least in flagship stores like London's Regent Street one) — something even Apple itself suggested that the more eager customers should do.

The first reviews and hands-on impressions — including Business Insider's — have been overwhelmingly positive, and although tech pundits mostly agree that some of the newer features (like Face ID) still need more thorough testing, Apple fans are trusting the company to know better.

The iPhone X comes in two colours, Space Grey and Silver, and 64 and 25 6GB configurations. Prices start at $999/£999 in the US and UK respectively, and go up to $1149/£1149 for the increased storage option.

Join the conversation about this story »

NOW WATCH: The iPhone now has a built-in document scanner — here's how to use it