Britain's health service uses long Twitter thread to explain why it needs more black people to donate blood

The NHS, Britain's national health service, has launched into a long Twitter thread to explain why it's calling for more black people to donate blood. 

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Using celebrity GIFs and millennial slang, the Blood and Transplant social media team seemed to be trying to preemptively fend off possible allegations of racism while explaining that blood groups are more or less common in different ethnic groups: 

People from Black African and Black Caribbean ethnic backgrounds are also more likely to have the rare subgroup called Ro — about "ten times more likely than a white person," the NHS said.  Read more...

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