I tried a $4,000 TV for a month – here's what it's like - 2017 Top Social Media Auto Landing Page

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We've all walked past those gorgeous multi-thousand dollar TVs at our local electronics store that make our own sets at home look old and dated.

The outrageous picture quality, all the acronyms like 4K, HDR, and OLED, the insanely thin borders around the screen. Have you ever wondered what it would be like to have one of those super-pricey TVs in your home?

I asked LG for a review unit of its $4,000 65-inch E7 OLED TV so I could experience what it's like to own one of those eye-watering sets, and the company obliged. It didn't take long to appreciate the E7's giant 65-inch screen, its sharp 4K resolution, and the gorgeous, inky colors that only an OLED display can deliver. Poor me and my tech reviewer life.

But don't be too jealous. I had to return the glorious gadget to LG after just a month. And now that I've returned to my modest life as a mere mortal with a much smaller, cheaper, and less capable HD TV, I'm kind of in withdrawals. Indeed, poor me and my tech reviewer life.

A quick note: It's incredibly difficult to take good photos of a TV screen. The E7's screen looks better in real life than in any of the photos below.

Check out LG's E7 OLED TV:

As far as TVs go, LG's E7 looks like an ultra high-end device.

It's absurdly thin.

The E7's hefty price tag is due largely to the fact that it uses an OLED screen.

OLED displays are the best in the business, and LG has been at the forefront of developing OLED TVs. Unfortunately, OLED displays, particularly those large enough for TVs, are still pricey to produce.

But that price comes with a big benefit. Unlike traditional liquid crystal display (LCD) screens, OLED screens can produce much truer and deeper black tones. Generally, the closer a screen can come to displaying pure black, the better images look on it.

Each pixel in an OLED display is an individual light source. When showing black images, OLED screens just turn off the lights behind them, producing something very close to pure black.

By contrast, the blacks produced by LCD TVs — commonly and confusingly referred to as LED TVs — are often closer to gray or charcoal than true black. That's because they create their images differently than OLED screens.

In LCD screens, light typically comes from LED bulbs placed along their edge or arrayed across their backs. To produce images, the screens pass that light through color filters. Generally, LCD's always have at least some of their back lights illuminated, even when trying to display dark scenes or black images. The liquid crystals can't fully block out that light, yielding blacks that are far from true.

Like most OLED TVs, the E7 produces near-perfect black tones.

See the rest of the story at Business Insider