Tap in to the Power of Testimonials – New Small Group Training

I was writing the promotional copy for one of my online courses when my son, Josh, popped in to my office.

“Watcha doin’?”

“Putting together some testimonials from clients to publicize my course.”

“Is Jane Austen still alive? You should put, ‘Endorsed by Jane Austen’ in your sales copy. And ‘Endorsed by William Shakespeare.’”

While I got a good chuckle out of Josh’s suggestions, testimonials from Jane and Will probably wouldn’t fly, particularly for a training program that teaches people how to hire an ethical website vendor.

But Josh was on the right track. Endorsements from “big name” people, when properly positioned in your promotional materials, can make or break the sale of your product, service, or program.

In fact, testimonials from “small name” people also do the trick.

Word-of-mouth is an incredibly powerful marketing tool; it carries much more weight than paid advertising.

Testimonial Power!

There is a strategy around using this secret weapon on your website, in social media posts, and in marketing materials. I’d love to share that strategy with you.

Join me for my new small group training, “Testimonial Power!”

During this interactive, hour-long workshop, conducted via live video conference call, I’ll show you a simple, four-step strategy for creating powerful testimonials.

You’ll learn how to do the following for both written and video testimonials:

Solicit testimonials
Properly construct a testimonial
Edit a lengthy testimonial so it features the juiciest content
Publish testimonials – where to publish them and how to display them for optimal impact

Let word-of-mouth marketing do your selling for you!

Fee: $49

I’m offering this training monthly, so check back often to find a date that works for you. Below is a schedule for the next three workshop dates.

Select your time zone from the dropdown menu, then click “Sign up” for the date and time that works best for you. Credit card payments accepted via PayPal and Stripe.