Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook Housecleaning Graph May 2018

Facebook has disabled almost 1.3 billion fake accounts over the past six months
Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode

Pinterest proves popular with dads, pointing to shifting parental role
Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data. Marketing Dive

Out of Klout: The social media scoring service is shutting down
Klout will shut down on May 25, ending a 10-year run by the firm that was among the first to use social media analytics to gauge influencer reach, the San Francisco-based company announced recently. AdAge

Google to Notify Users When Businesses Respond to Reviews
Google has rolled out automatic e-mail notifications to users when businesses reply to reviews posted on Google My Business, the company announced recently, in a move aimed at helping firms communicate with those leaving reviews. Search Engine Journal

Google Search CPCs Decline for B2B Advertisers
Google’s average business-to-business search ad cost-per-click fell slightly during the first quarter of 2018, while mobile search’s share rose, according to new report data from Marin Software. MarketingCharts

New AMP features announced for geotargeting content, as well as some GDPR support
Google has added geo-targeting features to its Accelerated Mobile Pages (AMP) framework, plus new tools to help businesses comply with upcoming General Data Protection Regulation (GDPR) requirements, the Internet giant recently announced. Search Engine Land

May 18, 2018 Pinterest Statistic

Google: Search Snippets Are Now Shorter on Average
Google has shortened the average length its dynamically-generated search result snippet function pulls from meta description tags, the company noted this week. Search Engine Journal

‘National Geographic’ Ranks As Top Brand On Social Media
National Geographic was ranked the top brand on social media for the fourth consecutive year, with over 1.6 billion social-related actions during 2017, according to new report data from Shareablee. MediaPost

Are Brands Using Email and Marketing Automation Effectively?
Only eight percent of marketers rate their e-mail and marketing automation efforts as highly effective, according to new research data from GetResponse and SmartInsights. MarketingProfs

Google Updates Image Search Guidelines For SEOs & Publishers
Google has updated its image search guidelines relating to user experience, how Google Image uses structured data, and other best-practices for SEOs and publishers, the firm recently announced. SEO Roundtable

ON THE LIGHTER SIDE:

Brand Standing Marketoonist Cartoon

A lighthearted look at brand-standing, by Marketoonist Tom Fishburne — Marketoonist

CafePress.com Announces Sweeping Privacy Changes After Improperly Sharing The T-Shirt Sizes Of Millions Of Americans — The Onion

It’s Not You, It’s Yanni… Wait, Laurel — Mad Magazine

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — Top 100 Digital Marketers 2018 — Brand24
Lee Odden — What’s Trending: What Should Guide Your Marketing Decisions? — LinkedIn (client)
(TopRank) — Top 50 B2B Marketing Agency Blogs for Inspiring and Actionable Content — Jumplead
(TopRank) — 5 successful women in digital marketing — We Are Marketing
(Lee Odden) — That Valuable Space Where Content and Influencer Marketing Meet — Versa Marketing

Please gather with us once again next week, when we’ll share a new round-up of the very latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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