Morgan Stanley is using the Jeopardy game on Amazon's Alexa to connect with its clients at home (AMZN, MS)

jeopardy

Morgan Stanley is using a Jeopardy game on Amazon's Alexa to connect with clients.
The bank announced Friday its clients will be able to access data and insights from its equity and fixed-income and other content from the bank via Alexa.

This Wall Street bank wants to use Amazon's Alexa to connect with clients.

"What is Morgan Stanley?"

The New York-based bank said on Monday it would make some of its content and insights available on Amazon's Alexa voice assistant, including a Jeopardy-style game that quizzes users on the language of Wall Street.

Morgan Stanley clients will also be able to access markets data and insights from its equity and fixed-income unit, as well as information on the firm's culture and what it's like to work there.

Morgan Stanley's chief US equity strategist and chief information officer for Institutional Securities and Wealth management Mike Wilson said that using voice assistants is a new way for the bank to adapt to how people increasingly consume information.

The bank is following in JPMorgan's foot steps. The bank in March enabled its clients to use Alexa to access research reports, Bloomberg first reported.

Morgan Stanley has been putting a greater focus on technology. Notably, Rob Rooney, who previously oversaw the bank's operations in Europe, Middle East, Africa, as well as its efforts in tech, was transitioned to New York to oversee technology exclusively.

The bank is also investing heavily in digital within its wealth management business. It launched a robo advisor late last year, primarily geared at children of its existing clients.

The bank reported a killer first quarter with adjusted earnings of $1.45 a share, a 45% increase from last year and well ahead of analyst expectations of $1.28 a share.

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