Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today CMOs Say Digital Marketing Is Most Effective: Nielsen Study Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today People Are Changing the Way They Use Social Media Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic Facebook launches tool to let users rate advertisers’ customer service Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land 2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost Survey: 87% of mobile marketers see success with location targeting Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land ON THE LIGHTER SIDE: Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist ‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

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