Tesla doesn't just sell cars— here are some of the company's surprising 'lifestyle' products (TSLA)
As Tesla announces new, sometimes limited-edition 'lifestyle' products, like the wireless phone charger it unveiled on Tuesday, it's become clear that the electric car company is hoping to make some additional revenue through the brand itself.
Earlier this summer, Tesla released 200 limited-edition surfboards, priced at $1,500, which sold out in just one day. The carbon fiber surfboards featured the same paint used on Tesla's cars, in a similar livery. The wireless chargers sold out within a day as well, and Tesla said they use "the same design language used in our energy products, like Powerwall."
Whether you think of it as "brand leveraging," or just old-fashioned merchandising, the fact is that Tesla is lucky enough to have customers who like the company so much they're eager to buy any number of widgets with its name on it.
Here are all the creative ways Tesla is using its strong brand to give its customers new products and experiences:
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The $65 wireless smartphone charger quickly sold out even though there are other wireless chargers available that offer more bang for the buck.
Tesla sells some other phone chargers as well. The Powerbank is a portable charger, and the Desktop Supercharger is modeled after a Tesla car charger.
Your kids can have a Tesla of their own, before they're old enough to drive.
The Model S for Kids is made for Tesla by Radio Flyer.
See the rest of the story at Business Insider
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Sunday, September 02, 2018
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