7 people you never realized were early investors in Uber

Dara Khosrowshahi

Uber is prepping for a 2019 IPO — at a rumored $120 billion valuation.
Its last funding round valued the company at $68 billion. But in 2010, 32 different investors bought a chunk of the company for much less.
Uber's seed round valued that company at just $3.86 million.
These are seven of Uber's most surprising seed investors.

If Uber goes public as planned in 2019, nine years and billions of dollars worth of investments will be returned to investors smart enough — or lucky enough — to have made a bet on the company's success.

But some of those investors are luckier than others.

Investors in its most recent round, a $1.25 billion Series G1 led by SoftBank, bought their shares at a $68.33 billion valuation. But it was just nine years ago that Uber raised a $1.57 million seed funding round, which valued the company at $3.86 million.

That means investors who bought a chunk of Uber in 2010 will see much larger returns now that the company is valued by bankers at a rumored $120 billion.

There were 32 investors in Uber's seed funding round, which was led by First Round Capital, with participation from venture capital firms Founder Collective, Lowercase Capital, and Kapor Capital.

But that total also included dozens of individuals who made the history-altering decision to participate in Uber's earliest raise, according to data compiled from PitchBook.

These are seven people you never knew had a stake in Uber's planned 2019 IPO:

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1. Lady Gaga's former manager

Troy Carter had a busy career managing A-list musical talent like Lady Gaga and John Legend before joining Spotify as its global head of creator services.

He left Spotify in September to focus on his talent management and production company, Atom Factory.

But if all goes as planned, he may never have to work another day of his life.

2. The CEO of Amazon

Jeff Bezos, the founder and CEO of Amazon, is already a multi-billionaire who invested early in startups like Google, Domo, Airbnb, and (yours truly) Business Insider.

A big exit on his early Uber investment will make him that much richer.