We tested the futuristic $349 oven that some say could replace every cooking appliance that you own, and we were blown away by it
- Tovala has created a smart oven and meal-kit service intended to simplify home cooking.
- The oven is a countertop machine that essentially combines four types of appliances: a broiler, a steamer, an oven, and a toaster.
- We got a chance to test it out — here's what it was like.
Meal kits have become one of the biggest trends in food retail in recent years, with dozens of new companies cropping up and even traditional retailers jumping on the bandwagon, hoping to cash in on time-strapped consumers who are seeking easy, healthy meals.
But the backlash has already begun. Some say the market is oversaturated with meal-kit options, and industry innovators such as Blue Apron have found themselves losing customers.
Tovala, a gourmet meal-kit service that uses a smart oven, is hoping to swoop in and woo these customers on the assumption that they still crave good food and convenience.
The Tovala oven is a countertop machine that combines four types of appliances: a broiler, a steamer, an oven, and a toaster. The oven is Wi-Fi-enabled and connects to an app with hundreds of recipes. The user simply needs to select a recipe on the app or scan the barcode on one of the service's prepared meals, and the oven will then do all of the work.
In February, Tovala received an undisclosed amount of funding from the food giant Tyson Foods. The capital raised was to be used to support Tovala's growth, including adding staff across all departments, geographic expansion, and investment in product, operations, technology, and marketing, Tovala said in a press release at the time.
In November, Tovala launched its new and improved second-generation machine, which is lighter than its predecessor and has a new function that enables users to cook without using the app. The first machine was rolled out in 2017.
Find out how it works below:
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The new oven works in the same way as the original version. There are two options: to cook independently using the machine or to subscribe to its prepared meal kits.
There are two main differences between the two models: The new model is 15% smaller and lighter than its predecessor, and users are now able to cook on the oven without having to use the app.
According to the company's CEO, David Rabie, not being able to use the oven without the app was one of the biggest complaints customers had about the original version.
If you opt for the meal kits, you have the choice between three, four, six, eight, nine, or 12 meals a week.
Customers who sign up for 100 Tovala meals within the first 12 months of their purchase are eligible for $100 off the oven.
The oven itself costs $349 and comes with a 180-day return policy.
Each meal costs $12 and is meant to feed one person. If you're ordering as a couple or feeding a family, you'd need to order more of each variety.
Customers are required to pick which meals they want on a Wednesday for the following Monday.
There are eight meals to choose from each week.
See the rest of the story at Business Insider
Contributer : Tech Insider https://read.bi/2Sluxs1
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