Rethink the meaning of “omnichannel” to get better results
The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, …..
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Rethink the meaning of “omnichannel” to get better results
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Saturday, February 16, 2019
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