Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign
How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..
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Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign
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Sunday, April 14, 2019
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