Incremental measurement – advantage and opportunities
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don't know which half” …..
The post Incremental measurement – advantage and opportunities appeared first on Smart Insights.
Contributer : Smart Insights
Incremental measurement – advantage and opportunities
![Incremental measurement – advantage and opportunities]()
Reviewed by mimisabreena
on
Tuesday, June 25, 2019
Rating:
No comments:
Post a Comment