Everything you need to know about when Black Friday deals and sales start and end in 2019

Black Friday is on November 29, 2019.
Even though that's the official start day, many retailers will actually launch deals a few days earlier.
Black Friday deals often run through the weekend until Cyber Monday brings a fresh wave of deals.
The Insider Picks team will be reporting the best Black Friday deals in real-time from big-box retailers — like Amazon, Best Buy, Walmart, Target, and Nordstrom — and direct-to-consumer startups like Casper, Leesa, and Brooklinen.
To potentially save more on Black Friday deals this year, visit Business Insider Coupons to find the most up-to-date coupons and promo codes.

Thanksgiving is coming up, and with it, Black Friday. Black Friday marks the beginning of the busiest shopping season of the year when shoppers pursue their gift-shopping list with increased urgency.

When is Black Friday?

Officially, Black Friday lands on Friday, November 29.

But like many other retail holidays, Black "Friday" really starts a few days, or even earlier at some stores, before the real event. The high levels of anticipation for deals are enough to make retailers launch their sales early.

That's probably better for shoppers anyway. It means they have extra time to shop the countless online sales at their leisure, rather than try to cram all their shopping into one hectic day.

What time does Black Friday start?

Here's when Black Friday starts at various retailers. While a handful will start their Black Friday sales on Thanksgiving Day, there are also many that won't be open on the holiday. We will share the start dates and times of more stores as they're announced.

Amazon: Device deals start online at 12 a.m. November 22.

Best Buy: Stores will open from 5 p.m. Thanksgiving Day to 1 a.m. November 29. They reopen at 8 a.m. November 29. Sales start online at 12 a.m. November 29.

GameStop: Stores will open at 3 p.m. Thanksgiving Day. Sales start online at 9 p.m. ET Thanksgiving Day.

JCPenney: Stores will open at 2 p.m. Thanksgiving Day.

Kohl's: Stores will open at 5 p.m. Thanksgiving Day. Sales start online at 12:01 a.m. CT November 25.

Macy's: Stores will be open from 5 p.m. Thanksgiving Day to 2 a.m. November 29. They reopen at 6 a.m. November 29.

Nordstrom: Stores will be open at 10 a.m. November 29. Sales start online on November 27.

Target: Stores will be open from 5 p.m. Thanksgiving Day to 1 a.m. November 29. They reopen at 7 a.m. November 29. RedCard holders get first access to over 100 online deals on November 27, while Target Circle members get access to select deals at 6 p.m. CT November 27.

The Home Depot: Appliance Special Buys and early Black Friday deals are live now in participating stores and online.

Walmart: Stores will open at 6 p.m. Thanksgiving Day. Sales start online at 10 p.m. ET November 27.

What time does Black Friday end?

In stores, most Black Friday sales end after November 29. However, sales will continue online through Cyber Monday and beyond. In past years, we've seen sales last the entire week afterward. This year, that means Black Friday and Cyber Week sales should end around December 6.

Once we learn the exact Black Friday 2019 end dates and times of the most popular retailers, like Amazon, Walmart, and Target, we will share them below.

Best Buy: Stores close at 10 p.m. November 29.

The Home Depot: Appliance Special Buys end at 11:59 p.m. December 5.

How long do Black Friday sales last?

Again, don't be fooled by the name that suggests it's a single day. Black Friday sales usually last at least a few days, whether they start early or continue on until Cyber Monday.