$51 million in bushfire donations reveals a big problem with viral Facebook fundraisers

As Australia's unprecedented bushfires destroyed over 31 million acres in early 2020, a Facebook fundraiser launched by comedian Celeste Barber went viral. Initially aimed at supporting rural New South Wales firefighters, the appeal eventually raised over A$51 million from 1.3 million donors across the globe. It was the largest fundraiser in Facebook's history, eclipsing its predecessor by A$20 million.

Online fundraisers have gained increasing relevance amidst the coronavirus pandemic, as millions struggle with health concerns and unemployment. Facebook itself has promoted its fundraising functionality as a shining spot of good as its reputation has taken hit after hit elsewhere. However, the giving spirit can sometimes blind people to exactly what they're donating to, especially when it comes to viral campaigns. Read more...

More about Facebook, Australia, Fundraising, Charities, and Australian Bushfires

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