Google's new Chrome extension tells you all about ads on websites you visit

Ads are an inescapable part of our online lives. Even if you have an extreme case of banner blindness, like me, the ads are still there, tracking you, often in ways you wouldn't approve if you had a say in it. 

To help alleviate this, Google has launched a new Chrome extension called Ads Transparency Spotlight. The extension, freely available in the Chrome web store, aims (per Google's description) to "give people more visibility into the data used to personalize ads and more control over that data."

In practice, click on the extension's icon while visiting a webpage, and you'll be shown how many ads are on that particular page, how many platforms they're served by, and a list of entities with a presence on the page. Clicking on any entity on the page will lead you to its legal policy regarding ads and tracking.  Read more...

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