30 thoughtful Valentine's Day gift ideas for everyone in your life, from 'forever' flowers to matching sweaters

Prices are accurate at the time of publication.

When you buy through our links, Insider may earn an affiliate commission. Learn more.

vinebox — Vinebox's unique way of packaging and delivering its wines ($84) will make this your recipient's most memorable Valentine's Day yet.
Vinebox/Instagram

There can be a lot of pressure to find the best Valentine's Day present for your partner, friend, or children.
With these 30 thoughtful ideas, we'll help you secure the perfect gift in time for the big day.
Looking for more gifts? Check out all of our Valentine's Day gift guides for even more inspiration.

Valentine's Day traditionally revolves around romantic partners, but it doesn't have to.

This Valentine's Day, whether you want to show your love for your partner, friends, or children, you can find a thoughtful gift idea below.

We've collected an assortment of ideas across a variety of price points that let your Valentine's Day recipient know you care. Be it an indulgent treat they can enjoy themselves or a memorable activity you can experience together, the best Valentine's Day gift is something you've put time and thought into.

30 Valentine's Day gift ideas for everyone:

This list includes a Sponsored Product that has been suggested by Build-A-Bear. It also meets our editorial criteria in terms of quality and value.*

An affordable cashmere sweater

Gift for friend The Essential Cashmere Sweater — Naadam

Cashmere Sweater, $75, available at Naadam

Finding a cashmere sweater under $100 is a rarity, which is only one of many reasons why this sweater from Naadam is so widely loved. This sweater is sustainably made and soft to the touch, making it an excellent Valentine's Day gift.

Learn more about Naadam here.

A box of roses

Pink, light pink, red, and white floral bouquets arranged in boxes — Amazon

Soho Floral Arts Rose Box, $69.99, available at Amazon

These beautifully arranged roses are meant to last for a year — a more affordable version of the ever-popular Venus ET Fleur. Flowers are a classic Valentine's Day gift, but these roses will last long past February 14, reminding you of their love all throughout the year.

A sweet gift box featuring a customizable bear

heart box gift set from build-a-bear with bear, candies, and candle — Build-A-Bear

Romantic at Heartbox, $85, available at Heartbox

Few stores bring back as much nostalgia for millenials as Build-A-Bear, and the brand now offers grown-up options like its newly launched Heartboxes. Each themed box includes a stuffed animal, candy, and a gift like a tea tumbler or a scented candle. You can even add a personalized voice recording that gets built into your new stuffed pal; the perfect gift for Valentines near and far.

*Sponsored by Build-A-Bear

A box full of sweet treats

A box full of cookies and truffles from Milk Bar — Milk Bar

The Sampler, $55, available at Milk Bar

Milk Bar is arguably the holy grail of sweet treats, so it's a natural fit for a Valentine's Day gift. This sampler is home to some of Milk Bar's most popular treats: Birthday Truffles, cookies, and Milk Bar Pie.

Learn more about Milk Bar here.

Conversation starters right in a box

A blue box with square cards spread out in front of it — Amazon

TableTopics, from $22.98, available at Amazon

No matter who you're gifting to this Valentine's Day, everyone can use a new conversation starter or two. From questions specifically for couples to dinner party topics, TableTopics have you covered for nearly any kind of social event.

A 'perfect pair' of gourmet cheeses and accompaniments

murrays cheese perfect pair — Murray's Cheese

Perfect Pair of the Month Club, from $85, available at Murray's Cheese

Specialty cheesemaker Murray's combines two cheeses with two meats or snacks every month in this delicious monthly subscription. While it offers guidance on the best flavor pairings, your recipient is also free to experiment with their own combinations.

A tiny but thoughtful charm

The Smallest Love Letter Charm, $138, available at Catbird

Turn the classic love letter into something they can carry with them anywhere. You can personalize up to three lines of engraving on this 14-karat solid gold accessory. Just keep in mind that it takes an extra 5-7 days for engraving when placing your order.

An ebook reader that makes it easy to read a few books a month

Amazon Kindle Paperwhite backlight — Amazon

Kindle Paperwhite, $139.99, available at Amazon

Whether their resolution is to read more or they're already an avid bookworm, they'll love the opportunity to carry around an endless library of books with them wherever they go. The Paperwhite has won over many readers on Insider Reviews, even those who previously swore by physical paperbacks. Here's our full review.

A simple leather wallet

Scout Slim Leather Bifold Wallet, $40, available at Italic

This soft napa leather billfold is made in the same factories as Celine and Prada products, but it only costs $40. A great wallet is an essential, and this one is lined with lambskin and has a simple organizational system. Read our full review of Italic.

Cozy slippers to pad around the house in

Men's and Women's Wicked Good Moccasins, $79, available at L.L. Bean

They're one of L.L.Bean's most popular shoes for good reason. The shearling uppers and linings keep their feet warm without making them sweaty, and the memory foam insoles are always comfortable and supportive.

The most comfortable underwear you can buy

Second Skin Women's Boyshort, $18, available at Tommy John

Second Skin Square Cut Men's Underwear, $34, available at Tommy John

Tommy John's ultra-soft underwear never disappoints. It's made from stretchy micro modal fabric that doesn't pill or roll and comes in many more colors and prints in case you don't want the special Valentine's Day print.

A candle to brighten up any room

Love Letters Candle, $34, available at Homesick

If you want to set a romantic mood on Valentine's Day, try this Love Letters Candle. Lemon, sandalwood, and rose petals fill the air with sweet fruity and floral aromas.

Beautiful bowls to hold trinkets or snacks

Fisheye Ceramics Gold-Dipped Pinch Bowls, $58-$170, available at Food52

However your recipient decides to use these small dishes, there's no disputing their style.

Adorable, colorful socks for the active toddler in your life

Toddler Socks, from $19, available at Bombas

They're reinforced with grippy bottoms and cushioned footbeds so your kid can run, skip, and dance worry-free.

A subscription to their favorite form of entertainment

ESPN+ review 2x1 — ESPN/Alyssa Powell/Business Insider

Monthly subscription, $6.99 per month, available at ESPN+

If it's live sports, an ESPN+ subscription is well worth the $6. If they also love comedies, dramas, and Disney shows, there's a bundle that conveniently packages Hulu, Disney+, and ESPN+ for an affordable price.

A sampler of red and rosé wine

Reds & Rosés Box, $87, available at Vinebox

Vinebox's unique way of packaging and delivering its wines will make this your recipient's most memorable Valentine's Day yet. The nine-glass assortment of reds and rosés puts a twist on the classic wine gift.

A fun and educational cooking class

Gift Cards, from $50, available at Cozymeal

Friends, family members, and lovers alike will enjoy Cozymeal's cooking classes, which are taught by professional chefs and cover everything from vegan Indian cuisine to pasta making.

A cozy bathrobe

Super-Plush Robe, $98, available at Brooklinen

The robe is basically an oversized and wearable towel that they'll never want to take off. Extra-thick and made from soft and durable long-staple Turkish cotton, it'll make their bathroom feel like a private spa.

A colorful water bottle that doubles as a foam roller

Mobot Firecracker 18-Ounce Foam Roller Water Bottle, $39.99, available at Mobot

The fitness enthusiast in your life can take both hydration and a muscle recovery tool on the go. Depending on the temperature of its contents, it turns into a chilled or hot roller.

A geeky and creative card

LovePop Star Wars BB-8 Mine Pop Up Card, $15, available at Amazon

The best thing about LovePop's cards is that they can also be displayed as decor and art.

A global coffee bean subscription

3-month Subscription, $50, available at Atlas Coffee Club

More than one area of the globe boasts amazing coffee, and around-the-world subscription Atlas Coffee Club is out to prove that by sending coffee from a different region every month. Each order includes tailored brewing recommendations and a postcard with information about the country's coffee-growing methods so they'll fully appreciate the flavor and history of each cup.

A box of exotic truffles

Vosges Exotic Truffle Collection, $54.95, available at Williams Sonoma

With all the choices out there, it seems ironic that it's all too easy to fall into a rut when it comes to chocolate. This is Valentine's Day, for goodness' sake, and there's no sense in sharing middling sweets with our special someone. Leave the regular stuff for all the other days of the year. This box is full of chocolate truffles infused with adventurous flavors, and will send them for a ride rivaled only by the one you share together.

A nontraditional flower bouquet

The Maddie Bouquet with Vase, $125, available at UrbanStems

After years of sending regular flowers, maybe it's time you tried something different. This dark and romantic dried floral arrangement lasts for months and comes ready to gift in a ceramic vase.

A collectible Lego figure that might be more interesting to play with than a regular stuffed animal

Valentine's Brown Bear, $14.99, available at JoAnn

Make sure to leave enough room in your day's plans to give them time to assemble this Lego figure. It has 245 pieces and the final result stands at more than four inches tall.

A heart-shaped cat scratcher

Heart-Shaped Cat Scratcher, $19.99, available at Chewy

If your recipient is a cat lover or your actual cat (we won't judge), they'll delight in this cat scratcher, complete with jingly bells, a scratching surface, and catnip.

A pair of surprisingly useful towels

Makeup Towels, $40, available at Weezie

The dark towels help your recipient wipe off the day's makeup and grime without leaving behind unsightly stains. Plus, the fun embroidered patterns differentiate them from ordinary hand towels (our favorites are the wink and white heart styles).

A personalized photo calendar for any desk

Walnut Desktop Photo Calendar, from $35, from Artifact Uprising

For those who want to add thoughtful decor to their office desk, this calendar is simple and customizable. You can handpick all of the photos that get put into the calendar, making this gift to a loved one even more special.

A smart speaker

Echo Dot (4th generation), $34.99, available at Amazon

This latest iteration of the Echo Dot is great for the tech guru in your life, as it can control the home, stream music, and connect with others. The Alexa-powered speaker will easily level up any office, especially with its new spherical shape.

A soft blanket to keep warm

Faux Fur Ombre Throw, from $100, available at West Elm

If your friend doesn't have a special someone this year, what better way to cozy up than with a faux fur throw? This blanket could be the ideal gift for a friend who's in need of snuggles and warmth, especially during the colder months.

A couples painting kit

Custom Love is Art Kit, $70, available at Uncommon Goods

This kit allows you and your partner to be intimate while simultaneously using your bodies to create a masterpiece at home. The large canvas gives you lots of space to splash paint and make a work of art that is unique to the two of you.

Find more Valentine's Day gift ideas here: