5 Brands Doing Cool Things on Social and What You Can Learn From Them

Splash.

That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world.

1. Spotify uses location data to create hyper relevant ads

Social media analytics tools can offer great audience insights—telling you what your followers are interested in and what they’re looking for—making it easier for you to curate and tailor content to their liking.

Spotify took this concept to the next level in their “Thanks 2016, it’s been weird,” social media campaign. The streaming service examined search data for specific locations, and used those insights to create hyper-relevant and localized ads.

5 Brands Doing Cool Things on Social and What You Can Learn From Them | Hootsuite Blog

Image via Spotify.

The witty campaign put specific members of Spotify’s audience into the spotlight.

What you can learn: Using data in creative ways. While data is incredibly useful for building a sound social media strategy—it can also be used to channel the interests and quirks of your followers. Catering to your audience is one thing, but finding a playful way to engage them is even better.

2. Airbnb uses emoji to drive engagement

Some people struggle with words, so why not try emoji? Airbnb delivered an interactive social media campaign by asking their followers to describe their perfect vacation in three emoji.

Dreaming of the perfect trip? Describe it to us in three emojis and we’ll find what you’re looking for. #TripsOnAirbnb http://pic.twitter.com/MQJXWPUZB9

— Airbnb (@Airbnb) November 21, 2016

The airline company also zoned in on celebrities who expressed interest in moving to Canada on social media and responded to them directly.

Hey @lenadunham, heard you might be moving to Vancouver. We'd like to help you #TestDriveCanada first:https://t.co/ualhBvHa8x

— Air Canada (@AirCanada) June 8, 2016

To spread their campaign further, H&M took to social media to ask their followers, “What it means to be #ladylike.”

FANTASTIC ad from @hm. Confidence looks great on all types. #ladylike #Feminism #ExpressYourself #representation https://t.co/klnwNUgNHF

— Kate Harte-DeCoux (@KateHDeCoux) October 30, 2016

What you can learn: Producing highly shareable content. As a full-time online media mogul and video-making machine, BuzzFeed is hitting it out of the park with their short, buzzworthy videos.

No matter what you’re posting to social media, Hootsuite makes it easy to schedule posts, engage with followers, and measure the success of your efforts. Try it free today.

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