How to build a cinematic universe, according to Marvel mastermind Kevin Feige
The first thing Kevin Feige will tell you if you ask him about the Marvel Cinematic Universe's formula for success is that there isn't one.
"I don't really know," he told me at a recent Spider-Man: Homecoming junket. "If we had it on a piece of paper like the Soup Nazi [from Seinfeld] had his soup recipes on a piece of paper, it would sort of make it easier."
Which is fair, I guess, but also deeply unsatisfying. Because over the past decade, the MCU hasn't just done well — it's done so well that it's shifted the entire industry's approach to franchises. No longer is it enough for a studio to churn out a series of sequels. Everyone wants a "shared universe" like the MCU. Read more...
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How to build a cinematic universe, according to Marvel mastermind Kevin Feige
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Thursday, July 06, 2017
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