Taylor Swift actually had a lot to do with cleaning up Instagram

Lose celebrities on Instagram and risk the entire platform collapsing. That's something Kevin Systrom, CEO and cofounder of Instagram, realized last year—it inspired him to transform his app into a more "safe and inclusive" community, according to a new profile in Wired. 

Instagram's first test case: Taylor Swift and her snakes. 

SEE ALSO: Instagram will now let you hide offensive comments automatically

The pop singer, an active Instagram user who would frequently post photos of herself and her squad, was being harassed on the platform.

In the summer of 2016, after her public fallouts with Calvin Harris, Katy Perry, and Kim Kardashian, the comments below her posts "were followed almost entirely by snake emoji: snakes piled on snakes, snakes arranged numerically, snakes alternating with pigs," the Wired piece reads.  Read more...

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