Walmart is getting hip, but it's keeping it a bit of a secret

ModCloth knit tops and vibrant Bonobos pants aren't the sort of items you'd expect to find in the sales racks of a Walmart Supercenter.

Both brands cater to urban millennials with hip fashion sensibilities and steep price tags that suggest a style tier above your average big-box store.

Yet their loyal customers must now begrudgingly count themselves as Walmart shoppers, thanks to the retail giant's acquisitive appetite.

SEE ALSO: Google and Walmart team up to take on a common enemy: Amazon

Long the proudly uncool symbol of American middle-class consumerism, Walmart is now on a high-end shopping binge that suggests a departure from its pedestrian mass-market roots. The Modcloth and Bonobos acquisitions are just the two most high-profile deals in a litany of trendy e-commerce brands the world's largest retailer has absorbed in recent months.  Read more...

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