Here's everything Apple announced at its big iPhone launch event (AAPL)

Tim Cook Apple event iPhone X

Apple unveiled not one, but three new iPhones at its hardware event on Tuesday.

The iPhone X, iPhone 8, and iPhone 8 Plus join a slew of new products and services from Apple, many of which are set to roll out as early as this Friday.

Along with the new phones, Apple announced its first foray into wireless charging, new facial-recognition technology, and a 4K Apple TV. Plus, Apple finally added a cellular connection to its new Apple Watch Series 3.

Here are all the things Apple announced at Tuesday's event:

Apple announced its latest and greatest iPhone, the iPhone X.

The new iPhone X — pronounced "iPhone ten" — features a strikingly different design from its predecessors like the iPhone 7. It has a 5.8-inch screen that Apple calls a "Super Retina Display," which utilizes a superior screen technology called OLED. The iPhone X comes in just two colors for now: black, and white.

You can preorder the iPhone X on October 27. It ships on November 3, and has a starting price of $999 for 64GB of storage.

There are also two more new iPhones: iPhone 8 and iPhone 8 Plus.

Like its predecessor the iPhone 7, the iPhone 8 comes in two varieties: a standard 4.7-inch model, and a larger 5.5-inch "Plus" model. Apple is offering the two iPhone 8 models in three colors: silver, matte black, and a new gold color. Both the iPhone 8 and the 8 Plus have a glass back and both support the Qi wireless charging standard.

The iPhone 8 and the iPhone 8 Plus start at $699 and arrive on September 22.

The Apple Watch Series 3 is Apple's third-generation smartwatch.

Apple Watch Series 3 is the first Apple Watch, and the first Watch with cellular built in. The watch can make and receive calls allowing you to leave your phone at home, and will have the same number as your iPhone. The new watch comes in three colors: a new gold aluminum finish, silver, and space gray.

Apple Watch Series 3 will be available to order on Friday and will start at $329 — the watch with cellular will cost $399. It will be available a week later, on September 22.

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