Now even chocolate can be millennial pink, too

Pink is the new chocolate. 

Barry Callebaut's new pink-hued confection — touted as a brand new "fourth type in chocolate" — is a far cry from the bright, dyed candy melts you've seen on supermarket shelves.

Rather, this "Ruby" chocolate — developed in the global chocolate retailer's R&D centers and unveiled Tuesday — gets its natural hue from the ruby cocoa bean, per a statement from the company. 

SEE ALSO: Rosé gin exists because y'all have a rosé problem

Its unusual shade makes it the newest type of chocolate since the introduction of dark, milk, and white. 

So how does it taste? Barry Callebaut describes the flavor as "a tension between berry-fruitiness and luscious smoothness." Read more...

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