Samsung made fun of the iPhone X in its latest ad (AAPL, SSNLF)

Samsung's 'Growing Up' ad

Samsung and Apple have always been at odds, and the Korean giant has historically pulled no punches when it's come to mocking its adversary.

As Apple's big iPhone X launch unfolds, Samsung is back at it again.

The ad shows a protagonist who is an avid Apple fan. We see images of Apple's famous queues outside its stores, an old-fashioned unboxing, and even a long wait under the rain.

As the years go by, the iPhone-loving man is inadvertently taunted by his girlfriend, who is seen using a variety of Galaxy smartphones in just the right situations where it would have been more useful than an Apple smartphone.

While he's typing a phone number, for instance, she whips out her S Pen to comfortably hand-write it; they then both fall in a pond, and her Galaxy S7 is safe, while his iPhone 6S can only pray that a bowl of rice will do the trick — and so on.

Samsung ad — #donglelife

At the end of the commercial, called "Growing Up," the protagonist is seemingly fed-up with Apple's problems, and gifts himself a brand new Galaxy Note 8.

Proud of his purchase, he then goes back to the Apple Store where he'd queued up a decade earlier, and shrugs by wannabe iPhone X customers, one with a notch-shaped haircut no less.

You can watch Samsung's full video below: