Millennials are tracking their kids' whereabouts and internet usage on their phones — here are the apps 'parennials' are obsessed with
Millennials, roughly defined as being born between 1980 and 2000, have grown up with the internet. Now that older millennials are having kids, they're also giving birth to countless new apps for parents like them.
These apps can track a child's whereabouts, internet usage, and even bowel movements on a smartphone.
There's a massive market for apps built with millennial parents — or "parennials" — in mind. The New York Times recently reported that more than 16 million millennial women are now mothers, according to Pew.
Here are the apps that parennials are obsessed with.
Winnie is a place for parents to connect and discover new things to do with their kids.
People on Winnie help each other be more successful parents. They can ask questions and get recommendations about everything from sleep-training to local childcare, and browse and search a directory of family-friendly restaurants, shopping, and parks. It's like Yelp for parents.
Sara Mauskopf, who created Winnie as CEO, is an alumna of Google and a millennial mother.
Life360 lets you keep tabs on your kid's location.
Life360 answers an age-old question: "Where are you?" The app enables parents to track their children's whereabouts using GPS, and lets them save their favorite locations so that family members get automatic alerts when someone comes or goes. A chat feature allows family members to let the group know when they're running late.
Cozi is a calendar for the digital-savvy family.
There's no shortage of calendar apps for your phone, but some parents say Cozi is the first you should try. Specifically designed for families, the app helps parents keep track of each family member's (color-coded) individual calendar, shopping lists, and to-do lists all in one place.
Users have the ability to add new events and lists and send reminders to ensure that no one misses a practice or an appointment.
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