Google implementing new election ads rules as midterms approach

As the fallout from the 2016 election continues and we learn more about how foreign agents (*cough*RUSSIA*cough) interfered in that election by exploiting weakness online, Google is the latest tech giant to announce new transparency measures ahead of the 2018 midterm elections.

SEE ALSO: Facebook isn't the only one with too much of your data. Just ask Google and Amazon.

On Friday, senior vice president Kent Walker published a blog post that outlined Google's new efforts, including verification of political ad buyers and transparency reports. According to Walker, for those wishing to publish political ads, Google will "require that advertisers confirm they are a U.S. citizen or lawful permanent resident, as required by law." Read more...

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COntributer : Mashable https://ift.tt/2rnyIaw

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