From Amazon to Colgate, these are the 25 most loved brands in America

• Amazon, Netflix, and Home Depot some of America's favorite brands, according to the latest version of Morning Consult's Most Loved Brands study. 
• Morning Consult conducted more than 400,000 survey interviews to determine the rankings. 
• Retailers and tech companies fared well overall. 

Many of Americans' favorite brands are companies that are making it easier to access information and the things people need to buy. 

According to Morning Consult's Most Loved Brands study, released Wednesday, Amazon is the most beloved brand in America, despite weathering multiple controversies in the last year.

Other tech companies, including Netflix and Google, fared well on Morning Consult's ranking, as did retailers like Home Depot and Lowe's. 

In ranking the brands, the intelligence company considered four factors: brand favorability, trust, community impact, and net promoter score, or how likely a respondent would be to recommend the brand. Combining the scores of these four factors, the company was able to give each brand an index score out of 400. Morning Consult conducted more than 400,000 survey interviews in order to assign a score to the brands, with each company receiving ratings from between 1,000 and 56,000 people over the age of 18. 

Here are the top 25 companies in Morning Consult's ranking of America's favorite brands: 

SEE ALSO: From Olive Garden and Texas Roadhouse to Maggiano's, these are America's favorite restaurant chains

25. Colgate has an index score of 230 out of 400

Millennials said Colgate was one of their favorite brands, unlike Baby Boomers who preferred Crest. 

24. Chick-fil-A earned a score of 230.1

Chick-fil-A scored especially high among those who make over $75,000 a year and among those who live in suburban areas. 

23. Walt Disney earned an index score of 230.2

Walt Disney ranked especially high for millennials and for those living in suburban areas. 

See the rest of the story at Business Insider

Contributer : Tech Insider http://bit.ly/2P29V7z

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