Tidal's latest '4:44' ads have birthed hilarious theories about Jay-Z and Beyoncé

Before the ads went up around New York City and online, 4:44 was just a time. 

Now, thanks to mysterious promo from Tidal that has popped up around the city, it means a whole heap of things—perhaps even a new Jay-Z album. While there's no confirmation on whether or not he's dropping a project on his streaming service, the theories have been cooking up in the minds of fans, and well, see below for yourself. 

SEE ALSO: Here's what Jay Z's world will look like by the time his insane new deal is up

The Carter Twins have already arrived—and were born on June 4th (maybe at 4:44 AM/PM)

IV: XLIV = 4:44

Jay announcing that the twins were born on June 4. 4 is their number.

Hush. My conspiracy theory is as good as any otherhttp://pic.twitter.com/q4uk4JFtGa

— April (@ReignOfApril) June 7, 2017 Read more...

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