Amazon's Alexa is coming to BMW cars in 2018

Alexa, start your engines. The digital helper is headed to BMW cars in 2018, Amazon announced at a surprise event in Seattle today. 

Amazon earlier unveiled the Echo 2017 smart speaker, an update to its popular Amazon Echo, which launched two years ago.

With Alexa in the car, Amazon continues the spread of its virtual assistant, moving beyond smart speakers and the TV into vehicles. Alexa did have an earlier tie-in with Ford, but today's announcement brings Alexa right into the wires of your BMW.

The car's heads up display will project information from Alexa, such as the music that's playing as you drive.

This is a major move for Amazon and Alexa, and we'll likely see even more car partnerships down the road. Are you listening, Google Assistant and Siri?

• Save on a smart speaker with these cheap Amazon Echo deals

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