Here's what Verizon subscribers say they would switch for (VZ)

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The lukewarm loyalty of Verizon subscribers could buckle when challenged by a few key competitive wireless service offerings, according to BI Intelligence’s exclusive Digital Telecom Consumer Survey.

Survey results found that just 15% of Verizon subscribers said they would not switch carriers, meaning the other 85% could be lured to a competing carrier for a range of improved or additional services.

Here are the top reasons why Verizon subscribers would leave for another telecom:

Nearly 40% of Verizon's subscribers said they'd switch to another carrier for the ability to stream video over mobile without it counting against their data cap. That's followed closely by AT&T subscribers, 34% of whom said they'd switch for this feature. A significantly lower portion of T-Mobile's and Sprint's customers said the same.
Nearly one-quarter of Verizon's subscribers said they'd switch for the ability to roll over unused mobile data. That's a considerably larger share than the 18% of AT&T's subscribers and 11% of T-Mobile's subscribers who said the same.
Interestingly, Verizon offers both free streaming and rollover data — but its versions of these offerings are too restrictive. Verizon does offer some free streaming packages, but they're for exclusive and limited types of content. For example, to be eligible for one of Verizon's free streaming services, Verizon customers must also be Fios subscribers. Also, Verizon's rollover plan only allows customers to carry over data for one month.

BI Intelligence’s Digital Telecom Consumer survey examines consumers’ preferences and ratings of the major US telecoms and the features they provide. It rates Verizon, T-Mobile, AT&T, Sprint, and other mobile carriers on loyalty and user experience, and it looks at consumers' real must-haves. The full report is NOW available to BI Intelligence enterprise clients. To get access to this report, please email Matt Jackson (mjackson@businessinsider.com).

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