Snapchat just completely redesigned its app. Here's why.

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Snap Inc. has bet its future on being the anti-Facebook. 

On Wednesday, the company made its biggest move yet—a major redesign to its flagship app—to show just how different it is from the social network.

But the redesign simultaneously takes a major page from Facebook's playbook—relying on algorithms to personalize what you see.

The redesign, rolled out slowly to users over the coming weeks, separates the app into two feeds and infuses each of them with algorithms. Snapchat is now embracing the black-box equations that it once shunned.

The move comes as Snapchat is struggling as a public company with nonexistent user growth and a disappointing ad business. Read more...

More about Facebook, Snapchat, Apps And Software, Evan Spiegel, and Snapchat Stories

COntributer : Mashable http://ift.tt/2AlpYbk

Snapchat just completely redesigned its app. Here's why. Snapchat just completely redesigned its app. Here's why. Reviewed by mimisabreena on Wednesday, November 29, 2017 Rating: 5

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