How Freelancers Can Balance Business Objectives and User Needs

No, I don’t want to be my healthiest self.

No thanks, I don’t care about staying up-to-date on world news.

That’s okay, I enjoy going to sleep alone every night.

Chances are, while browsing the web you’ve been hit with one (or several) of these shame-inducing pop-up windows. Lately, they’ve become ubiquitous—so ubiquitous, in fact, there’s a tumblr solely devoted to documenting them.

These pop-ups are a classic example of business objectives overruling user needs. Clients ask designers to do this all the time: They make a request that’s great for the business, but not so good for the user...

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