Amazon shifted to a favored metric for advertisers this month, making it easier for large brands to compare ad efficiency against Google and Facebook (AMZN)
mimisabreena
Saturday, August 22, 2020
Amazon made a metric called "return on ad spend," or ROAS, available on its ad service for sponsored ads this month. Until now,...Read More
Amazon shifted to a favored metric for advertisers this month, making it easier for large brands to compare ad efficiency against Google and Facebook (AMZN)
Reviewed by mimisabreena
on
Saturday, August 22, 2020
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