50 Top Content Marketing Influencers #CMWorld 2016

Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers at Content Marketing World that have spent numerous hours researching, planning and crafting presentations as well as practicing and coordinating their travel and stay at the event. When you think about it, the cumulative amount of content created amongst all those speakers isn't just formidable, it's outright impressive. As you may know, I’m very interested in influence when it comes to marketing and events create an ideal opportunity to identify, qualify and rank the social influence of the speakers that have worked so hard to deliver useful information to attendees. That's exactly what I've done with this post and the 2016 Content Marketing World speakers. influencer network - content marketing

Keep in mind, this is not a popularity list of marketers or a subjective list of personal favorites. It is a researched group of those who are most influential for “content marketing” based on social media and blog content on the web. To create this list of 50 content marketing influencers, we used our client, Traackr's, influencer marketing platform and their filtering methodology that combines topical relevance, resonance of that topic amongst the influencer's community and overall reach. Traackr pulls data from crawlable RSS feeds, Twitter, public Facebook and LinkedIn, YouTube, Instagram and Google+. "Content Marketing" is a huge topic and we could have easily added many more than 50, especially people like Stephanie Losee, Joe Chernov, Ahava Leibtag, Rand Fishkin, Ann Marinovich, Justin Levy, Jeannine Rossignol, Todd Wheatland, Kristina Halvorson and keynote speakers John von Brachel and Lars from LEGO. But, ironically, there are only 50 spots in a list of 50! In the end, this list is a good mix of the smart brand, agency, vendor and industry content marketing talent you can expect to meet this week in Cleveland. Enjoy! Michael Brenner @brennermichael CEO, Marketing Insider Group, Author Presenting: A Content Formula for Complex B2B Organizations and How B2B Executives Need to Strategize in the World of Content Juntae DeLane @juntaedelane Senior Digital Brand Manager, University of Southern California and founder of the Digital Branding Institute Presenting: Using Content Marketing with No Budget or Resources to Build Your Digital Brand Joe Pulizzi @joepulizzi Founder, Content Marketing Institute, Author Presenting: Welcome to the Content Marketing Revolution and Content Inc: Startups to Small Businesses Pam Didner @pamdidner Consultant, Author, Adjunct Instructor, West Virginia University Presenting: How to Build a Global Content Marketing Team and The Step-by-Step Guide to Create Global Content Marketing Strategy Ian Cleary @IanCleary Founder and CEO of RazorSocial Presenting: Tools and Technology for Building a Content Conversion Funnel Carla Johnson @carlajohnson Marketing and Customer Experience Consultant, Type A Communications, Author Presenting: My Employee Said What?!?! Creating a Content Strategy For Employees, The Most Vital and Ignored Audience and How B2B Executives Need to Strategize in the World of Content Andy Crestodina @crestodina Strategic Director, Orbit Media Studios, Inc., Author Presenting: Keynote: Content's Fortune and Glory: How to Make Friends, Rank High and Get Famous Online and Web Design vs. Analytics Setup: 5 Little Design Decisions That Cause Big Analytics Problems Lee Odden @leeodden CEO, TopRank Marketing, Author Presenting: How to Improve the ROI of Your Content Agency Investment and How B2B Executives Need to Strategize in the World of Content Jay Baer @jaybaer President of Convince & Convert, Author Presenting: How to Use Customer Service and Community to Create Killer Content and Evolution and Opportunities in Business Podcasting - Q&A Pawan Deshpande @TweetsFromPawan CEO, Curata Presenting: Ridiculously Awesome Curation Hacks to Goose Your ROI Like Crazy Arnie Kuenn @arniek CEO, Vertical Measures, Author Presenting: How to Get 77% More Traffic from Your Existing Content Chad Pollitt @chadpollitt Adjunct Instructor, Rutgers University, VP of Audience & Co-founder Relevance, Author Presenting: Paid and Unpaid Content Promotion and Distribution Methods That Actually Work John Jantsch @ducttape President, Duct Tape Marketing, Best-Selling Author Presenting: Workshop: Content Inc.: Startups to Small Businesses Robert Rose @robert_rose Chief Strategy Advisor, Content Marketing Institute, Author Presenting: Opening Keynote Q/A Interview: Content Marketing and Change Management - Making it Real, The Biggest Challenges and Opportunities in Content Marketing: A Q/A with Leading Technology Marketers, and Content Marketing is Broken - Here's How to Fix It and Tie It to Real Business Results Brian Carter @briancarter CEO / Digital Marketing Consultant, The Carter Group, Author Presenting: Facebook Advertising Lead Generation and Content That Sells Bryan Kramer @bryankramer President + CEO PureMatter, Author Presenting: How to Create and Manage an Influencer Marketing Program Marcus Sheridan @TheSalesLion President, The Sales Lion Presenting: The 7 Keys to Owning the Digital Age and Dominating Your Niche: Today, Tomorrow and Beyond and How to Tear Down Sales and Marketing Silos: The Secret to Developing a Culture of Content Across the Entire Organization Jennifer Goforth Gregory @byjengregory Freelance Content Marketing Writer and Strategist Presenting: Hunting the Unicorn: Five Ways to Rope in Highly Qualified Freelancers Gini Dietrich @ginidietrich CEO, Arment Dietrich, Inc., Author Presenting: Email Drop Campaigns That Work and Use PR to Fuel Your Content Marketing Efforts Matt Heinz @heinzmarketing President, Heinz Marketing Inc Presenting: 50 Essential Content Marketing Hacks: New Tools, Tricks, Shortcuts, Best Practices and More to Convert Readers Into Customers Russell Sparkman @fusionspark Co-founder, CEO, Fusionspark Media, Inc. Presenting: First, Find Your Mission: How to Use Brand Purpose to Drive Content Marketing Strategy Ann Handley @marketingprofs Chief Content Officer, MarketingProfs, Author Presenting: Keynote: A Look Back at the Best Marketing of 2017 and How to Level-Up Your Writing and Make it Ludicrously Spectacular Mari Smith @marismith Consultant, Facebook Small Business Training, Author Presenting: Social Video: How Companies Are Succeeding with Videos on Facebook Jay Acunzo @jayacunzo VP of Platform, NextView Ventures Presenting: The Content Talent Crunch: How Marketing Leaders Approach Hiring A New Breed of Marketer, and Unthinkable: How the World’s Most Creative Content Marketers Do What Others Wouldn’t Dare, and This Session Disappears in 10 Seconds: A Fireside Chat and Q/A on Snapchat Cassio Politi @tractobr Diretor de content marketing, Tracto Presenting: How Small Differences in Buyer Personas' Behavior Impact the Global Strategy AJ Huisman @ajhuisman Founder, Y Content Presenting: How to Turn Highly Billable Professionals Into Extremely Productive Content Marketing Rockstars That Get Bottom Line Results Jonathan Crossfield @kimota Editorial Director\u2014Telstra Smarter Business Ideas, Bauer Media Australia Presenting: Social Media and Your Audience: The Proper Approach to Social Communications Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: What Great Content Looks Like: The Power of Insight Jeff Herrmann @jefflherrmann Chief Strategy Officer, Fathom: A Digital Marketing & Analytics Agency Presenting: Social Selling 101: 3 Methods to Enable a Social Savvy Sales Force Ardath Albee @ardath421 CEO & B2B Marketing Strategist, Marketing Interactions, Author Presenting: How to use Content to Maximize the B2B Buying Process and B2B Demand Generation - It's Bigger Than You Think Bernie Borges @bernieborges Executive Producer: Social Business Engine, Find and Convert, Author Presenting: Opportunities for B2B Brands in Live Video Andrew Davis @drewdavishere CEO, Monumental Shift, Author Presenting: Killer Content: How Brilliant Brands Create Less Content and Deliver Bigger Success and Content Marketing ROI Simplified Colleen Jones @leenjones CEO, Content Science Presenting: Leveraging Content Intelligence: Lessons Learned at American Cancer Society Tom Webster @webby2001 Vice President, Strategy and Marketing, Edison Research Presenting: The Forgotten Discipline of (Content) Marketing - What To Do When You've Written All the "Helpful" Content John Hall @johnhall CEO, Influence & Co. Presenting: The New Jedi Mind Trick: How to Dominate Your Industry By Building Your Authority and Leveraging Influencer RelationshipsThe New Jedi Mind Trick: How to Dominate Your Industry By Building Your Authority and Leveraging Influencer Relationships Buddy Scalera @buddyscalera Senior Director Content Strategy, Global Health Science, The Medicines Company Presenting: Creating A Visual Content Strategy that Scales Deana Goldasich @goldasich CEO, Well Planned Web, LLC Presenting: Getting Executive Buy-In For Content Marketing David Beebe @davidbeebe Vice President, Global Creative and Content Marketing, Marriott International Presenting: Between the Sheets of Marriott's M Live Rebecca Lieb @lieblink Analyst, Advisor, Principal at Conglomotron, Author Presenting: Contextual Content From Websites to Wearables to Wherever and Mobile Moments: Where Content Meets People, Places and Things Jeff Julian @jjulian Chief Marketing Officer, AJi, Author Presenting: A Journey Through your First Agile Marketing Effort Susan Borst @susanborst Sr. Director of Industry Initiatives, IAB Presenting: Great Content: Now What Are you Going to Do With It? Let's Talk Native Advertising Cameron Conaway @cameronconaway Content Marketing Manager, Flow Presenting: Journalism, Content Marketing and the Shared Wor(l)ds Between Ian Altman @ianaltman CEO, Keynote Speaker, Sales Advisor, Grow My Revenue, Author Presenting: The Right Content to Accelerate Sales Travis Wright @teedubya CMO, CCP.Digital, Author Presenting: How to Develop and Execute a Social Business Strategy Paul Roetzer @paulroetzer CEO PR 20/20, Author Presenting: Content Marketing in the Machine Age: 25+ Tools and Techniques to Make Your Content More Automate and Intelligent Mathew Sweezey @msweezey Principal of Marketing Insights, Salesforce Presenting: How to Improve the Value of Your Email Through Marketing Automation Jesper Laursen @jesperlaursen CEO, Native Advertising Institute Presenting: Panel: Great Content. Now What Are You Going To Do With It? Let’s Talk Native Advertising Amanda Todorovich @amandatodo Content Marketing Director, Cleveland Clinic Presenting: Team Building: How to Staff, Structure and Budget A Content Marketing Team Mitch Joel @mitchjoel President, Mirum Agency, Author Presenting: Keynote: Content is Dead: Focus on the Network Effect and Evolution and Opportunities in Business Podcasting -A Q/A Tami Cannizzaro @tamicann Vice President, Head of North America Marketing, Oracle Presenting: The New Rules of Global Customer Engagement: How to Build Momentum for Your Brand Around the World Through Content Marketing I’m pretty sure people that attend conferences don’t realize the aggregate volume of effort that goes into an event like Content Marketing World and the CMI staff do a great job, which is self-evident given their growth and the recent acquisition. Hats off to Joe, Pam, Robert, Cathy and the CMI team for all their hard work in making Content Marketing World the death star of content marketing. See what I did there? In addition to sharing this list of 50 content marketing influencers, I’ve pulled together the top 10 most popular content marketing articles from this blog from 2016. Enjoy!

On the topic of Content Marketing World - I’m presenting on Thursday at 12:05pm in Room 1 on How to Improve the ROI of your content marketing agency investment. Unlike breakout sessions, pre-registration is not required for lunch and learns. It's first-come, first served, so you should get there early if possible to get a seat.

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