How to Miss a Deadline Without Losing the Client or Your Credibility

Missing a deadline isn’t ideal in any line of work. For freelancers and agencies, however, it’s especially bad. Your clients often don’t have much context for judging you and your reliability, so even though on the whole you might submit your work when you promise you will, the specific customer may only know you’ve blown past one of the two due dates you promised them. Your on-time submission rate is 99%—but in their eyes, it’s a dismal 50%.

Of course, occasionally missing a deadline is inevitable. It doesn’t need to spell the end of your relationship with the client in question. In fact, you can submit late work without any negative consequences if you use these five techniques...

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