Facebook needs accountability to win back advertisers’ trust

Man standing with fingers crossed behind back The advertising industry let out a collective groan in September when Facebook admitted a “discrepancy” in its reporting that led it to overstate how much time, on average, viewers were watching video. Because the error was huge — numbers were inflated as much as 60-80 percent for two years — and in Facebook’s favor, some were quick to ascribe sinister motives. Read More

Contributer : Social – TechCrunch
Facebook needs accountability to win back advertisers’ trust Facebook needs accountability to win back advertisers’ trust Reviewed by mimisabreena on Sunday, November 13, 2016 Rating: 5

No comments:

Sponsor

Powered by Blogger.