How to Build a Winning Client Referral Program

Imagine you’re looking for a new mechanic. Since you’re pretty clueless when it comes to cars, you need someone who’s extremely trustworthy.

Searching online turns up four candidates. Then you ask your friend for their suggestion, and they say, “Oh, I go to Pete at Evanston Auto Repair. He’s the best.”

Which mechanic will you go with: one of the four you found via Google, or Pete?

Almost everyone would go with Pete. According to Nielsen, 83% of people trust recommendations from their friends and family. That makes referrals the most credible form of advertising by a long shot.

As a freelancer, getting a referral every once in a while can lead to some great business. But you shouldn’t leave this incredibly profitable business development channel up to chance. By building a customer referral program, you can consistently acquire new, qualified leads...

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