UX testing budgets have increased for the fourth year

Chart of the day: Usability testing budgets have increased in 2016 compared with 2015, in an early-2017 study by Usertesting.com

Budgets are either increasing or staying the same for most respondents, budgets are only decreasing for such a small amount of respondents. This shows businesses value usability testing and the benefits user experience research brings. For industries such as market research, who are seeing reductions in budget, it's a pleasure to see user research budgets increase.

 

Most respondents also indicated that a change in attitude or simply no change/ no reason was leading to the budget change.

The study also found that the majority of respondents have no fixed budget (40%) for usability testing.

• Source: UserTesting.com 
• Sample: 2,238 professionals across a number of industries who are in some way involved in user research
• Recommended resource: Digital Experience Mangement Toolkit

Contributer : Smart Insights