Movie trailers have an effective new strategy you might not have noticed
Even the trailers have trailers now.
As movie marketing gets finely chopped into ever smaller bites — check out this motion-graphic teaser for the release date of the character posters! — studios have found a new way to seize your attention during the critical first few seconds of their biggest, most important reveals: online trailers.
They're called "bumpers" — usually an action-crammed, lightning-fast five seconds or less, followed by a title card with the release dateThen the trailer really begins.
So instead of kicking off with a static studio logo or quiet fade-in, you see something like this right off the bat: Read more...
More about Marketing, Movies, Hollywood, Movie Trailers, and Wonder Woman
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Movie trailers have an effective new strategy you might not have noticed
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Reviewed by mimisabreena
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Monday, June 19, 2017
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