Netflix introduces interactive TV where you can pick the outcome
Trust Netflix to be the platform that introduces choose-your-own-adventure TV. Starting Tuesday, Netflix will roll out exclusive interactive features that have been in development for almost two years, allowing viewers to choose the outcome of shows while watching them.
"Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work," Netflix said in a press release (Arrested Development Season 4, one of the platform's first originals, had no formal episode order). "Being an internet-based company enables us to innovate new formats, deliver at scale to millions of members all over the world on multiple device types and, most importantly, learn from it." Read more...
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Tuesday, June 20, 2017
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